Franchise site selection depends heavily on measurable location attributes that support customer access, visibility, and drive-by exposure. National and regional franchises use specific benchmarks for traffic volume, ingress/egress convenience, and visual prominence. These metrics help predict potential customer footfall, ease of operation, and brand performance. Pad-ready sites that meet or exceed these standards are more likely to receive interest from franchise developers.
1. Traffic Count Thresholds
- Most franchises seek sites with daily traffic counts of 15,000 to 35,000 vehicles.
- Major QSR brands may prefer counts exceeding 30,000 vehicles per day for high visibility.
- Lower thresholds (10,000–15,000) may suffice in suburban or community markets.
- Weekday counts are prioritized, especially near work hubs and schools.
- Franchises assess both adjacent road counts and intersection totals.
2. Access Point Standards
- Franchises require at least one full-movement access point from the main road.
- Dual access (entry and exit from two roads) improves site desirability.
- Right-in/right-out access may be acceptable on high-speed corridors.
- Proximity to signalized intersections enhances traffic safety and flow.
- Clear site lines and safe turning radii are essential for vehicular entry.
3. Visibility Expectations
- Sites must be easily visible from primary roads without obstruction.
- Building signage visibility is prioritized over shared monument signs.
- Direct line-of-sight from at least 500 feet away is a common expectation.
- Elevated or corner parcels offer higher visual exposure.
- Landscaping and neighboring structures should not obscure view corridors.
4. Ingress and Egress Efficiency
- Driveway width and location must accommodate two-way traffic and deliveries.
- Access should avoid congestion or conflict with nearby traffic signals.
- Drive-thru exits should not interfere with parking or entry points.
- Sites that require U-turns or complicated detours are typically avoided.
- Dedicated turn lanes or deceleration lanes add to the site’s appeal.
5. Surrounding Traffic Drivers
- Proximity to retail anchors, offices, schools, or hospitals increases traffic relevance.
- Franchises analyze peak traffic flow times that match their operating hours.
- Pedestrian traffic is also assessed in urban or mixed-use settings.
- Regional growth trends and future road improvements factor into evaluations.
- Sites in established commercial corridors are often favored over isolated plots.
