1. Confirm Buyer Interest and Intent First
Before organizing the visit, ensure the buyer is genuinely interested and has the intent to explore the property for investment or operational use.
- Ask about purpose: manufacturing, warehousing, etc.
- Confirm budget range and decision timeline
- Share basic details: location, size, price
- Schedule only with serious and qualified leads
2. Fix a Mutually Convenient Date and Time
Agree on a time that allows for proper daylight viewing and doesn’t rush the inspection. Weekday mornings or early afternoons are ideal.
- Avoid evenings or holidays when site staff may be absent
- Consider weather conditions if the land is remote
- Ensure buyer has clear time slot to explore thoroughly
- Confirm attendance one day before the visit
3. Share Exact Location and Access Instructions
Provide the buyer with a Google Maps location pin, along with key access details such as landmarks, road type, and driving instructions.
- Mention condition of approach roads
- Include GPS pin and route screenshots if needed
- Inform about travel time from major hubs
- Helps avoid confusion or late arrival
4. Clean and Prepare the Site for Viewing
Ensure the land is presentable and accessible, especially if it’s raw or unused. Visibility and walkability greatly influence buyer impression.
- Clear vegetation, trash, or debris
- Mark boundaries with stones, tape, or flags
- Ensure paths are walkable for inspection
- Place directional or “Site For Sale” boards
5. Arrange for Key Personnel to Be Present
If applicable, have the landowner, broker, site caretaker, or legal representative available during the visit to answer queries confidently.
- Someone familiar with documents and site history
- Can guide them through boundaries and utilities
- Helps with on-spot clarifications
- Encourages transparency and trust
6. Carry All Relevant Documents and Layout Plans
Bring a property information folder with printouts of the sale deed, survey map, patta/khata, and utility connections for onsite reference.
- Include layout sketch, FMB map, and EC summary
- Also carry photos, brochures, and zoning certificate
- Show road width and surrounding development on paper
- Builds confidence and enables quick decision-making
7. Highlight Unique Selling Points (USPs)
Walk the buyer through features that add value, such as road frontage, power availability, or nearby infrastructure projects.
- Point out connection to highway, rail, or port
- Show borewell, transformer, or substation nearby
- Mention land level, soil condition, or zoning benefits
- Relate each USP to their use case (e.g., warehousing, logistics)
8. Be Ready to Handle Objections or Questions
Buyers often raise concerns about land shape, legal status, or pricing. Be prepared to offer calm, clear, and factual responses.
- Have backup documents on your phone or tablet
- Avoid being defensive or vague
- Note objections and offer to follow up formally
- Show willingness to cooperate on due diligence
9. Follow Up Promptly After the Visit
Send a thank-you message or call within 24 hours to get feedback, address concerns, and move the deal forward.
- Ask for impressions and next steps
- Offer digital copies of requested documents
- Propose a second visit or lawyer meeting if interest is strong
- Keep communication professional and proactive
