India’s expanding event and business tourism industry is placing commercial land near convention and exhibition centers squarely in the spotlight for hotel developers. With large-scale venues hosting conferences, trade shows, product launches, and corporate gatherings throughout the year, there is a growing demand for quality accommodations within walking distance or immediate proximity. This has prompted hospitality players to aggressively scout and acquire commercial-zoned plots near convention hubs, where visibility, footfall, and year-round occupancy rates are high.
Key urban locations like Delhi’s Pragati Maidan, Hyderabad’s HITEX, Bengaluru International Exhibition Centre (BIEC), Mumbai’s NESCO Goregaon, and the upcoming India International Convention & Expo Centre (IICC) in Dwarka have emerged as hotspots for hotel-focused land deals. Developers are prioritizing mid-to-large parcels suitable for building business hotels, branded suites, and MICE-focused properties (Meetings, Incentives, Conferences, Exhibitions). These properties typically integrate conference rooms, banquet halls, co-working lounges, and on-site dining, catering directly to the needs of event attendees and organizers.
The opportunity is further supported by government infrastructure investments, improved road and metro connectivity, and state tourism incentives for MICE-led development. With exhibition calendars filling up post-COVID and India positioning itself as a global business event destination, land near convention centers offers hotel developers a highly strategic play. It combines prime visibility, consistent occupancy potential, and high-margin clientele, making it one of the most sought-after segments in the hospitality-led commercial land market.
