The Build-to-Suit and Sell (BTSS) model is becoming the preferred development approach in India’s emerging industrial townships, as developers and landowners respond to rising demand for customized, ready-to-own industrial facilities. These townships—often located along national industrial corridors and logistics hubs—are witnessing a surge in investor and occupier interest from sectors like automotive, electronics, food processing, EV manufacturing, and 3PL logistics, where operational control, infrastructure readiness, and long-term asset ownership are increasingly valued.
In the BTSS model, facilities are developed based on the exact requirements of the end-user, who commits to purchase upon completion. This ensures guaranteed demand, faster sales cycles, and reduced holding risk for developers. For occupiers, the model provides tailor-made spaces that meet regulatory, technological, and sustainability standards, while also enabling immediate ownership, ideal for companies looking to establish permanent manufacturing or distribution bases in master-planned industrial environments.
These emerging townships—such as Aurangabad Industrial City (AURIC), Dholera SIR, Sri City, and others in Tamil Nadu, Gujarat, Maharashtra, and Andhra Pradesh—offer plug-and-play infrastructure, zoning clarity, and policy incentives under programs like PM Gati Shakti and state-level industrial policies. As a result, the BTSS model is aligning well with both investor and policy priorities, providing a scalable and capital-efficient path for industrial development. In doing so, it is reshaping how modern industrial townships grow, turning raw land into revenue-ready, asset-rich ecosystems tailored for India’s next phase of industrialization.
