Anchor tenants play a crucial role in industrial parks and build-to-suit developments. Their presence attracts secondary users, increases land value, and de-risks the project for investors. To secure their long-term commitment—typically 9–15 years—developers must offer a mix of financial, operational, and strategic incentives tailored to the tenant’s business priorities.
Below are the key incentives that successfully attract and retain anchor tenants:
1. Rental and Occupancy Cost Incentives
- Reduced Base Rent for Initial Years:
- Offer discounted rent during the first 1–2 years of operations to offset setup costs.
- Offer discounted rent during the first 1–2 years of operations to offset setup costs.
- Escalation Control:
- Cap annual or triannual escalations to 5–6% for cost predictability.
- Cap annual or triannual escalations to 5–6% for cost predictability.
- Lock-in with Capex Recovery:
- Provide longer lease terms with fixed rentals that help the tenant amortize capital investments.
2. Custom Build-to-Suit or Fit-Out Support
- Pre-Lease Design Collaboration:
- Allow tenant input on design (clear height, column spacing, loading bays).
- Allow tenant input on design (clear height, column spacing, loading bays).
- Capex Sharing:
- Co-fund key items like mezzanine structures, HVAC, or civil works.
- Co-fund key items like mezzanine structures, HVAC, or civil works.
- Turnkey Handovers:
- Deliver plug-and-play facilities with power, water, drainage, and compliance in place.
3. Long-Term Infrastructure Commitments
- Utility Reliability Guarantees:
- Dedicated HT power lines, water assurance, and dual-source connectivity.
- Dedicated HT power lines, water assurance, and dual-source connectivity.
- Private Substation or Backup Power:
- Exclusive feeders or genset access for critical operations.
- Exclusive feeders or genset access for critical operations.
- Fire Safety and EHS Compliance:
- Fully compliant park-level infrastructure (hydrants, STP, CCTV, access control).
4. Strategic Benefits and Business Enablement
- Expansion Options:
- Provide the first right of refusal on adjacent plots or units for future growth.
- Provide the first right of refusal on adjacent plots or units for future growth.
- Government Liaison Support:
- Assist in obtaining pollution control, factory, or labor approvals.
- Assist in obtaining pollution control, factory, or labor approvals.
- Cluster or Ecosystem Proximity:
- Co-locate with vendor base, logistics hubs, or raw material zones.
5. Marketing and Visibility Incentives
- Park Branding and Naming Rights:
- Offer co-branding opportunities or highlight the anchor in marketing collateral.
- Offer co-branding opportunities or highlight the anchor in marketing collateral.
- Prime Location Placement:
- Locate anchor units at entry points or high-visibility corners of the park.
- Locate anchor units at entry points or high-visibility corners of the park.